Superlatives are big, stout and fast.
Used sparingly and with care, they hit the bull’s-eye like Jonah Lomu the try line. That’s why we fear them. And that’s why people try to tame them.
The common taming consists in multiplying adverbs – ‘Arguably, Jonah Lomu is probably the best rugby player ever’.
Or in adding adverbial complements – ‘Jonah Lomu was regarded as the best player by the world of rugby in the mid 90s‘.
Or worse, by depriving the superlative of its uniqueness – ‘Jonah Lomu was regarded as one of the sport’s most intimidating players on the field‘ – Needless to say that I found the last example on the free encyclopedia that anyone can edit.
Using ‘one of the‘ in front of your superlative is worse than a tackle. It’s like kneecapping Jonah Lomu with a baseball bat at 5 meters from the try line.
If your superlative is as powerful as Jonah Lomu, there’s a strong chance that you won’t stop it from scoring. But when it comes to tourism, arts or design, texts are loaded with superlatives. They don’t achieve their purpose anymore because they weaken one another.
So use your superlatives sparingly. There’s only one Jonah Lomu.